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The New Customers Are In Town
Today's customers are increasingly demanding, in Asia as elsewhere in the world. Henry Astorga describes the complex reality faced by today's marketers, which includes much higher expectations than we have been used to. Today's customers want performance, and they want it now!
Bridge Story - A Tale of Two Dragon Cities
For first time visitors to China, one of the most stunning entry points is Shanghai. The view from the mouth of the Yangze River, which looks out over Shanghai and other cities, reveals an incredible urban and industrial panorama, clearly one of the most rapidly developing areas among all the cities of the world. And yet . . . The Chinese have described themselves as "A plate of scattered sand grains" that would never join or unite with each other. Piset, in his latest Awakening Dragon column, tells the story of Two Bridges to illustrate just some of the underlying dynamics of China's explosive economic growth.